No fashionable blockbuster is full with its very personal popcorn bucket. It’s a pattern that’s been occurring for a number of years however rose to viral ranges when Dune: Half Two launched one which, nicely, seemed like a intercourse toy. Since then, the popcorn bucket wars have taken theatergoers on all forms of adventures and now the most recent one, for Ridley Scott’s Gladiator II, is including an entire new ingredient.
Coming completely to Cinemark theaters, the Gladiator II popcorn bucket isn’t only a popcorn bucket formed just like the Roman Colosseum on the heart of the franchise. It additionally has an AR ingredient that permits you to watch an precise battle occur contained in the Colosseum itself… simply hopefully not if you are nonetheless within the theater.
You possibly can watch slightly instance beneath from the Gladiator II social media account.
End the popcorn, scan the code, and let the video games start. Expertise your individual augmented actuality gladiator battle with the #GladiatorII Popcorn AR-ENA Bucket. Get yours at @Cinemark opening weekend and get tickets as we speak. pic.twitter.com/qINBIfJhg2
— Gladiator Film (@GladiatorMovie) October 22, 2024
So the thought right here is you order the Gladiator II popcorn bucket, end the popcorn, then after the film scan the AR code and watch the battle. Which, we’ve to confess, will not be a nasty concept. It does promote telephone use with one thing you may solely purchase by a movie show, which isn’t nice, however the concept of extending the story out of the theater is an effective one. Plus, when it comes to precise popcorn receptacles, the Colosseum is without doubt one of the better-shaped buckets but. Plus it’s decidedly asexual, which we are able to’t say about each popcorn bucket launched this 12 months.
General although, what the 2024 popcorn bucket wars—with such movies as Dune: Half Two and Deadpool & Wolverine, but in addition Ghostbusters: Frozen Empire, Terrifier 3, Beetlejuice Beetlejuice, and others—have finished is given individuals another excuse to go to the films. Not solely do you get larger screeners and higher sound, however now you will get collectibles too and that’s a sensible add.
One factor that may stand out within the case of Gladiator II although is the subject material. All the opposite movies talked about beneath had been sci-fi, fantasy, and blockbuster fare. Gladiator II actually has blockbuster potential but it surely’s way more of an awards-bait drama than anything. Will audiences who present as much as see Gladiator II care about this popcorn bucket and even its AR evolution? Will they even know what AR is? It simply looks as if an odd pairing of forward-thinking with a protected sequel.
The Gladiator II popcorn bucket will likely be out there quickly. Regulate Cinemark’s social media. Gladiator II is in theaters on November 22.
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