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As , we have lately nudged the value of our deodorants up by $1. However follow us (pun meant!) as a result of we promise, it is all for some fairly darn wonderful causes.
We’re not right here to take over the planet or change into a world-renowned model. Certain, seeing your title up in lights appears interesting on the floor, however we’re down-to-earth people, and we’re right here with a fairly easy goal.
We wish to ship merchandise you like to make use of, in a enjoyable and joy-sparking manner. Merchandise which have a constructive impression on the world round us. All whereas offering snug dwelling situations for the Woohoo crew members who assist to make all of {that a} actuality and making Woohoo HQ a spot we wish to be!
Reaching that’s no imply feat, and juggling the {dollars} performs a giant function. Significantly these final 12 months – it has been even trickier than regular, however we’re assured we are able to carry on holding on 🙂
What we’re attending to in a round-about manner is that we don’t get hold of massive revenue margins at Woohoo. We select top quality, environmentally pleasant, and happiness over income. Right here’s a bit extra about how our values relate to our pricing and profitability:
We don’t skimp on packaging: We select costly packaging as a result of it’s kinder to the atmosphere and simpler to recycle. Our paper deodorant and lip balm tubes are rather more costly than their plastic counterparts, and so are our aluminium bottles and single-plastic recyclable pumps.
High quality substances: We select premium substances as a result of they’re good for you and we use them on the proper stage to ship outcomes. We would like you to achieve for Woohoo as a result of it actually works, and you are feeling nice in and out once you’re utilizing our formulation. With regards to energetic substances, we don’t overuse them simply to make our merchandise sound higher, or underuse them to chop prices. We use the quantity that has been confirmed to work. No extra, no much less. And simply quietly, our merchandise examine very favourably to different manufacturers’ merchandise you would possibly pay as much as 5x as a lot for…
Reasonably priced Costs: We all know our costs aren’t the most affordable, however we maintain them as little as we are able to in order that they’re accessible to as many individuals as potential. The truth is, our skincare merchandise have simply had a worth discount (sure, you learn that proper… the costs are going DOWN!).
Retailers: After we promote our merchandise by means of shops and distributors, we’re considerably much less worthwhile than if you buy straight from us, however regardless of this we’d love these channels to thrive as they’re one other manner of accelerating accessibility and supporting different Australian companies. No matter the place you buy Woohoo, we’re so grateful in your help.
Social impression: At the least 1% of each single sale made at woohoobody.com.au is donated to environmental causes. Admittedly I’ve had just a few days the place it has felt a bit worrying to half with these {dollars}, however donating fills our hearts and rapidly sends stress on its manner.
No Glitzy Advertising: You in all probability gained’t see Woohoo within the arms (or pits) of high-flying celebrities or in shiny magazines as a result of we maintain our advertising and marketing budgets lean. We depend on fabulous folks such as you to assist unfold the phrase (which is why we’re so very, very grateful in your evaluations).
Reinvestment, High quality & Compliance: Each greenback of revenue that we make goes again into rising Woohoo. Proper now we’re planning a renovation at Woohoo HQ so as to add a second manufacturing clean-room so we are able to up the ante with extra creations so that you can get pleasure from. We’re additionally investing in a complete new High quality Assurance and Compliance framework that can make sure that our merchandise proceed to take care of world-class high quality and that we are able to proceed to ship our orders internationally as beauty restrictions tighten globally.
Proudly Australian Made and Owned: That is core to our values and you may rely on us to at all times maintain the love native. However being Australian Made and Owned does come at a value. Aussie labour, insurances, substances, and many different stuff are a *lot* extra pricey than their offshore counterparts.
Our Workforce: It takes many arms to carry the magic of Woohoo to life. Whereas some firms rent offshore, we maintain it in-house and supply native jobs in Newcastle, NSW. A few of our Woohoo Crew have been with us for 7+ years, and nonetheless going sturdy! Our sensational in-house crew is answerable for manufacturing our merchandise, choosing and packing orders, and offering 6-Star customer support . We ensure that our Woohoo crew are paid above award wages and we sprinkle a lot of little perks all year long to thank them for his or her mammoth efforts 🙂
We hope this little perception into the elements that impression our pricing has helped you get to know extra about who we’re and the way our values play a job in shaping Woohoo.
As at all times, we are able to’t log out with out letting that we couldn’t do any of this with out you, so THANK YOU a lot for being on crew Woohoo. 💜💚
Phoebe, Aaron, and the Woohoo Workforce
