Final month at Meta Join, Mark Zuckerberg mentioned that Meta AI was “on observe” to grow to be the most-used generative AI assistant on this planet. The corporate has now handed a major milestone towards that objective, with Meta AI passing the five hundred million consumer mark, Zuckerberg revealed throughout the firm’s newest earnings name.
The half billion consumer mark comes simply barely a 12 months after the social community first launched its AI assistant final fall. Zuckerberg mentioned the corporate nonetheless expects to grow to be the “most-used” assistant by the tip of 2024, although he is by no means specified how the corporate is measuring that metric.
Meta’s assistant isn’t the one AI device that’s boosting the corporate’s enterprise. Zuckerberg mentioned that AI enhancements in its feed and video suggestions have led to an 8 p.c improve in time spent on Fb and a 5 p.c improve for Instagram this 12 months. Advertisers are additionally benefiting from the corporate’s AI instruments, he mentioned, with greater than 15 million adverts created with generative AI within the final month alone. “We consider that there is much more upside right here,” Zuckerberg mentioned.
Outdoors of AI, Meta’s Threads app additionally continues to surge. The service now has “nearly 275 million” month-to-month customers, in line with Zuckerberg. “It has been rising greater than one million signal ups per day,” Zuckerberg mentioned, including that “engagement is rising too.”
